论我国农产品市场营销（毕业设计论文doc）.doc

普
通
本
科
毕
业
论
文
题目:论我国农产品市场营销

学院工商管理学院
学生姓名学号 0090357
专业(国际)市场营销届别 2009
指导教师职称
二O 一三年五月
摘要
我国作为世界第一人口大国,13亿人口的吃饭问题妥善解决俨然是一切经济发展、社会问题的首要基础。农业在我国国民经济地位十分重要。然随着经济改革的深入化,农业发展速度过缓却日益进入公众视野,引起人们广泛关注,勾起各行各业深入思考。如何让农业在21实际新形势下稳步快速发展成为我们今天迫切探讨的话题。
尽管农业一直以来都受我国政策大力支持和庇护,可由于其产业本身先天因素,仍是我国的弱质产业,主要表现在:农产品高投入低产出,自身质量无保障、销售渠道不畅,产品附加值低,缺乏强硬的品牌。这些一方面使农户收入低,生活艰难,另一方面对资源造成浪费,制约农业发展。面对各种制约农业快速发展因素,国家、地方政府和各级乡镇企业都因地制宜,对症下药,越来越关注农产品本身产量、质量的同时,更关注其市场效应和品牌效应。
研究发展农产品市场营销是顺应农业发展潮流之举。对于提升农业竞争力、农民收入意义重大,有助农业强国。为实现农民和政府双赢,本文通过对于市场营销理论介绍、结合农产品营销自身特征,分析现阶段我国农业发展优势、劣势,运用所学市场营销知识提出一些解决问题的意见和建议
【关键词】农产品市场营销
Abstract
In China as the world's most populous nation, billion people to eat properly solve it seemed that all the basic principals of economic development, social problems. Agriculture is very important status in national economy of China. But with the deepening of economic reform, the agricultural development speed is too slowly increasingly into the public eye, cause people to wide attention and aroused deep thinking in all walks of life. How to make the agriculture in the 21st century steadily rapid development under the new situation as our urgent discussion topics today.
Although the agriculture in China has been affected by policy support and shelter, but due to the factors of the industry itself, is still a weak industry in our country, mainly displays in: high input and low output of agricultural products, ensuring quality, the sales channel not free itself, low value-added products, the lack of a strong brand. These on the one hand, enable farmers e is low, life difficult, on the other hand to cause waste of resources, restricting agricultural development. Facing the various factors restricting agriculture fast development, the national, local government and township and village enterprises at all levels, adjust measures to local conditions, suit the remedy to the case, more and more attention on the yield and quality of product at the same time, pay mor