Abstract: This paper discusses the definition of small and medium-sized enterprises, characteristics and principles of marketing; the development of small and medium-sized enterprises and our country small and medium-sized enterprise marketing present situation, analysis of China small and medium enterprise marketing problems; on this basis, put forward from sets up the new marketing idea, the implementation of joint marketing strategy, adopt scientific products and the price strategy and carry out work marketing four aspects of improving our country small and medium-sized enterprise marketing, promoting the development of small and medium-sized enterprises countermeasures.
Key words: small and medium-sized enterprises Marketing strategy
1 Introduction
With the development of economic globalization, large enterprises, panies especially Multi-National Corporation is increasing, the market dominant position. However, in these panies there still exist a large number of small and medium-sized enterprises, in the economic development and social life plays an irreplaceable role。
The definition of small and medium-sized enterprises
For small and medium-sized enterprises, and the absence of a clear, standardized definitions. In different countries or regions, each with a difference of economic progress state of affairs have different definitions, even in the same country or ar
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