《崔氏咖啡VI手册》设计报告.doc

山东传媒职业学院径讼
毕业设计径讼
设计题目《崔氏咖啡VI手册》设计报告径讼
指导教师/职称助教径讼
作者姓名崔径讼
年级/专业新闻采编与制作径讼
山东传媒职业学院径讼
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目录径讼
摘要……………………………………………………………………………………3径讼
英文摘要……………………………………………………………………3径讼
前言……………………………………………………………………………………4径讼
一、设计(作品)前期提案及构思…………………………………………………4径讼
二、对设计(作品)题材的探讨及调研…………………………………………5径讼
三、设计(作品)目标及可行性分析………………………………………………6径讼
四、设计(作品)的制作过程………………………………………………………6径讼
五、作品制作周期、制作心得体会及经验总结……………………………………7径讼
谢辞……………………………………………………………………………………8径讼
《崔氏咖啡VI手册》设计报告径讼
专业:新闻采编与制作专业班级:二班指导老师:刘庶径讼
摘要:VI战略是一个动态的过程,随着企业的成长、发展,VI战略必须不断调整、完善和成熟。VI以标志为核心的所有视觉识别要素,运用同意的视觉传达系统,传达给组织内部和外部群体,进而实现良性共识及沟通。本次设计主要研究VI设计在现代企业中的作用。在设计者的作品中流露出VI设计潜移默化的影响。分析这些影响,肯定某些积极因素,将会有助于传播企业经营理念、提高企业知名度、塑造企业形象。径讼
我的崔氏咖啡是一家咖啡厅的VI设计,通过对“崔氏咖啡”这一VI手册的设计,更好的认识到VI手册对一个企业今后发展的启迪和推动作用,使其在竞争中占据更大的市场份额。能够更好的使企业的走向成熟,具有广阔的发展前景。径讼
关键词:VI设计;现代企业;企业形象;发展前景;径讼
" Choi coffee VI Handbook " design report径讼
Abstract: VI strategy is a dynamic process, with the growth of enterprises, development, VI strategy must be adjusted ceaselessly, perfect and mature. VI to mark as the core of all the elements of visual recognition, use agree with visual system, communicated to the internal and external groups, so as to realize the benign consensus munication. This design mainly study VI design 's function in modern enterprise. In the designer's work reveals VI design influence character by environment effects. These effects are analyzed, some positive factors, will contribute to the dissemination of enterprise management, improve enterprise well-knownness, portrays the enterprise
My most coffee is a coffee shop design based on VI, " Choi coffee " in the VI manual design, a better understanding of the VI manual for a business in the future development of enlightenment and impetus, make it in petition to occupy a greater market share. Be able to better enable the enterprise to mature, with broad prospects for
Key words: VI design; modern enterprise; enterprise image; development prospect;
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