A report of research on the horse industry in Great Britain(PDF 115)l.pdf

/rural/horses
A report of research on the horse
industry in Great Britain
The Henley Centre
March 2004
British Horse Industry Confederation
A report of research on the horse
industry in Great Britain
Prepared by the Henley Centre
Commissioned by the Department for Environment,
Food and Rural Affairs and the British Horse
Industry Confederation, with the National Assembly
for Wales and the Scottish Executive
March 2004
/rural/horses
Department for Environment, Food and Rural Affairs
Nobel House
17 Smith Square
London SW1P 3JR
Telephone 020 7238 6000
Website:
© Crown copyright 2004
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This document is also available on the Defra website (at /rural/horses).
Published by the Department for Environment, Food and Rural Affairs.
Printed in the UK, March 2004, on recycled material containing 80% post-
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PB 9255
Contents
Contents
Executive summary 1
Establishing the industry baseline 1
Identifying and addressing key strategic issues 3
Developing a methodology for Stage Two 4
1. Introduction 5
The horse industry strategic initiative 5
Stage One: The horse industry research project 5
A note on the structure of the final report 6
A note on our research 7
A note on terminology 8
2. Defining and conceptualising the horse industry 9
The conceptual map 9
Application of sizing to the conceptual industry map 15
Understanding the dynamics of the map 16
3.