2003国际业务大师论文.pdf

International Business
Master Thesis No 2003:48







HUMAN RESOURCE MANAGEMENT – THE KEY
TO ESS IN EMERGING MARKETS?
-
THE CASE OF LINDEX








Malin Nilsson & Anna Wiberg
Graduate Business School
School of Economics mercial Law
University
ISSN 1403-851X
Printed by Elanders Novum
ABSTRACT
Globalisation and petition has forced MNCs to cut costs, increase
efficiency and petitive advantage by moving out operations and
functions to emerging markets. China is a good example of an emerging market
that recently has received growing attention. However, in order for a MNC to be
essful, the need to handle people from different cultures es a vital issue
to grasp.
Consequently, the area of Human Resource Management (HRM) and
International Human Resource Management (IHRM), emphasising pany’s
need to look after its human resources, develop them, motivate them and make
them grow in order to be efficient es vital. The topic of IHRM has received
great academic attention, and is said to be critical for the ess of firms
operating on the global arena. Arguable, effective IHRM is said to make the
difference between survival and extinction. Additionally, national culture as an
influencer upon the area of HRM may e essential to understand.
We address the area of how Swedish MNCs should manage the area of HRM
when operating in emerging markets. China serves as an example of an emerging
market and Lindex, the assigner, serves as an example of a Swedish MNC.
Additionally, IKEA and Ericsson are used as panies in order to gain
a higher level of understanding.
The aim is to increase the knowledge within the area of HRM and IHRM and
provide valuable mendations to Lindex.
Key Words: China, HRM, IHRM, Lindex, IKEA, Ericsson, National culture

i
ACKNOWLEDGEMENT
Due to our knowledge and studies at the Graduate Business School of
Gothenburg School of Economics mercial Law, we became gre