新疆冰雪旅游开发现状及发展对策.pdf

第17卷第7期体育学刊
2010 年 7 月 Journal of Physical Education



新疆冰雪旅游开发现状及发展对策

陆军,孙忠伟28
(新疆大学体育教学研究部,新疆乌鲁木齐 830046)

摘要:对新疆冰雪旅游的现状及开发可行性进行分析,归纳出影响新疆冰雪旅游的影响因
素:淡旺季游客不均衡;交通不便;市场不成熟;缺乏专业人才;宣传力度不够。提出新疆冰雪
旅游发展对策:发挥政府主管部门的宏观调控作用;加大资金投入;树立品牌,提高竞争力;利
用发达的媒体进行宣传;培养相关人才。
关键词:冰雪旅游;资源优势;旅游开发;新疆
中图分类号:G807 文献标识码:A 文章编号:1006-7116(2010)07-0122-03

The development of ice and snow related tourism in Xinjiang and its strategies
LU Jun,SUN Zhong-wei
(Department of Physical Education,Xinjiang University,Urumqi 830046,China)

Abstract: The authors analyzed the current conditions of and the feasibility of the development of ice and snow re-
lated tourism in Xinjiang, and summed up the following factors that affect ice and snow related tourism in Xinjiang:
unbalanced tourist volumes in the busy and slow seasons; inconvenient traffic facilities; immature market; lacking in
professionals; inadequate promotion power. The authors put forward the following strategies for the development of
ice and snow related tourism in Xinjiang: exert the regulating functions of governmental departments in charge; in-
crease capital inputs; establish a brand to boost petitive power; promote ice and snow related tourism by
utilizing developed media; cultivate related professionals.
Key words: ice and snow related tourism;resource advantage;