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宠物养护与美容宠物市场与宠物美容店、宠物诊所、宠物医院的经营管理.pptx

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Rosenthal2006Petsasthe“otherchildren”formanyownersWe’retreatingdogs&ethenewAmericanchildren,spoiledlikethekidsLatermarriage-agecouplestryingoutapetasatestforchildrenMainstreampublicationslikeGQ&TimeOutdevotingstories&columnstopets&petproductsBoomersnowbuyingpetsthankstoproductsliketimer-drivenfeeding&waterdevicesFillthevoidoftheemptynestRosenthal2006PetPassion$40Billionindustryisgrowing($17billionin1994)$20billionontoysforhumans,$24billiononcandyforhumans$13billiononpetfood$5billiononpet-relatedproducts$10billiononpet-relatedservicesincludingvets65Millionpet-owninghouseholds(62%)56%.()43milliondogowners,34millioncatownersEspeciallywithkids5-1940%ofhomeshavemorethan1petSpent$350/;-100%ofrespondents*Gavetheirpetaholidaypresent–100%Includetheirpetinholidaycelebrations–97%Considertheirpet“smart”oragenius–75%Celebrateapet’sbirthday–63%Taketimeofftocareforasickpet–53%Preparespecialmealsforapet–52%Moreattachedtotheirpetsthanatleast1otherhuman–52%Taketheirpettowork–44%Displayapet’sphotographatwork–43%*-premiumpetfoodsbyIamsin1976Eukanubabrand&-PurinaPetsuperstores–PetSmartin1987MatchedincreaseinconsumerpetpurchasesSuperstores&discounters–50%ofsalesRosenthal2006PetRetail2003HolidaySalesMakepetgiftsamajorpartofholidaymarketingplanNearly90%ofpetownerswillbuygiftsfortheir4-leggedfriends(NationalTaubmanCentersSurvey)10%ofpetownerswillspendupto$50ontheirpetsfortheholidays40%plantospend$100thisyeartopampertheirpets40%plantohavetheirpetsphotographedTaubmanSantaPawsnightsbenefitinganimalwelfarecausesRosenthal2006YestoGifts,panieshavediversifiedintodogwear&paraphernalia

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