开发信及邮件跟进技巧.ppt

如何写好开发信?询盘处理及回复!询盘跟进及技巧!一、如何写好开发信(一)(西欧客户处理每一封邮件的时间大概是2~3秒)(如:“wearethemanufacturerofspeedlights”X"Re:ABCInc./B&Hvendor-flash/DEFInc"√)(突出公司的优势即可)(简洁·简洁·再简洁)(Arial,Verdana,Calibri,TimesNewRoman较常用)(主动·被动要根据语境)(Doyouwantourproducts?x)(第一次最好使用全文本)(礼貌用词记得使用)(开发信最好不要使用)(二)开发信的几个模板:A类客户(国际品牌的一级代理商,大部分以高端市场为主,比如Canon\Nikon在德国的独家代理)。Dearxxx,Howareyou?pany,oneofthemostprofessionalspeedlightmanufacturersinChina.Asweknow,youhavedistributedthehigh-gradephotographyformanyyears,-grademarket?Iamsureourproductscouldhelpyouexpandthemarketandmarginsoonifyougiveusachance!Lookforwardtoyourkindlyreplysoon!Thanksandregards,Alisaweb:(国外工贸一体的公司,有自己的品牌)Dearxxx,Goodday!pany,,andwehopetogetanopportunitywithyou!WehavemanyyearsofOEMcooperation,suchaswithB&H,!Waitingforyourkindreply!Thanksandregards,Alisaweb:(经销商,中高低市场都在运行,和国内很多工厂都有在合作)。Dearxxx,Goodday!pany,:;(pricecontrol);!Thanksandregards,Alisaweb:(经销商,还未做我们的这类产品,但是有做同行的产品)。Dearxxx,Goodday!pany,,butwhynothaveatry?petitivepricecouldhelpyoucapturethemarketsoonifyoutry!Ifyouneed,icouldsendyouamarketanalysissheetofspeedlightsinIran!Plstellmewhatyourthink!Thanksandregards,Alisaweb:)开发信中级与高级进阶———开发信群(mailgroup)Slipmails(开发信不一定是一封信,也可以是2封、3封,甚至更多。)案例:假设我今天通过GOOGLE发现了一个瑞典专业买家,规模很大,决定向他推销