学院:建筑与艺术设计学院
班级:工业设计09-2
组员:
指导老师:
DIY 巧克力店创业计划书
灵犀DIY蛋糕&巧克力店
目录
一、公司简介.................................... 4
........................................4
........................................4
........................................4
........................................4
........................................4
.............................. 4
二、项目简介.................................... 6
........................................6
.......................................6
................................ 6
.........................9
三、市场地点的选择.............................11
............................11
....................11
.............................. 11
....................12
四、市场调查................................... 13
.......................................13
.......................................15
五、市场评估.................................. 17
....................................17
灵犀DIY蛋糕&巧克力店
..................................... 17
.................................... 18
六、投资成本分析............................... 20
...................................... 20
............................. 20
七、经营模式手工DIY.......................... 22
DIY 店的消费触点分析.................. 22
DIY 店在供应链管理中采用延迟制造策略..22
DIY 店的生产技术专业性低.............. 23
DIY 店在分销方面的竞争优势.......... 23
手工 DIY 店的启动资金....................... 24
联盟化合作.................................... 24
................................ 25
................................... 26
八、营销策略................................... 29
...................................... 29
...................................... 29
九、风险管理................................... 33
十、前景预测................................... 34
:................................... 36
灵犀DIY蛋糕&巧克力店
1.
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