R WTHISSUE2|JANUARY2019INCREMENTALINNOVATIONESSINNOVATIONINSPIRATIONMETHODOLOGYMETHODOLOGYWehaveidentifiedallinnovationsfromthelasttwoyearsinasampleofsixmarketsspanningbothdevelopedanddevelopingmarkets:Brazil,China,Mexico,Spain,Germany,,107,forGrowthpublication,toensureafairreflectionfromacrossourmarkets,wehavefilteredourstudytothoselaunchesthatachieveeither1%rationorreachatleast500,,wewillbeanalysingatotalof1,825'toplaunches'–lookingateachindividualStockKeepingUnit(SKU)indetail– MAINLANDSPAINBRAZILVIETNAMMEXICO GERMANY378 242 638 148 110 246 63CONTENTS03 rowth04 Incrementalinnovation06 Headlinemeasures08 parisonCasestudies14 essHowtowinAboutusTOTAL1,825Numberoflaunchesinthemarketfor1yearthathaveexceeded1%rationfor500khouseholdsSource:KantarWorldpanel,,beingclosertoindividualsectorsandcapableofmoreagility,-calorieicecreambrandHaloTop,forinstance,grewby2,500%percentin2016,,,NestléhascreatedNestléResearchinLausanne–staffedbyan800-strongteam–whileKraftHeinzisinvesting€,itisstilltruethat–ofthoseeventuallylaunchedtomarket–,%ofnewproductlaunchesthathavebeeninthemarketforatleastayearhaveexceeded1%rationor500,000households.,weidentifiedhowsomeofthefastest-(consumerreachpoints)year-on-year,
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