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市场环境分析细致,加强各类营销活动策划,节奏,控制费用。目录前言……………………………………………………………………………4市场环境分析…………………………………………………………….…………………………………………………………………………….……………………………………………………………………………………………………………………………………………………………………………………………..……………………………………………………………………………………………………………………………………………….……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………..………………………………………………………………………………………………………………………………………………….…………………………………………………..……………………………………………………………….…………………………………………………………………………………………………………………………………………………………………………………………………………….…………………………………………………………………………26营销目标…………………………………………………………………….………………………………………………………………………….……………………………………………………………………….28营销策略…………………………………………………………………….…………………………………………………………………………….…………………………………………………………………………..…………………………………………………………………………….…………………………………………………………………………….…………………………………………………………………………….…………………………………………………………………………...……………………………………………………………………….…………………………………………………………………………….……………………………………………………………………….……………………………………………………………………….……………………………………………………………………….34执行计划…………………………………………………………………….…………………………………………………………………………….…………………………………………………………………………….……………………………………………………………………….…………………………………………………………………………….………………………………………………………………………….…………………………………………………………………………….………………………………………………………………………………………………………………………………………………….…………………………………………………………………………………………………………………………….…………………………………………………………….………………………………………………………………….54过程控制…………………………………………………………………….…………………………………………………………………………….………………………………………………………………

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