:泰然雅居昌南最具性价比项目方向:主抓刚性需求及首改需求客户2012topromotethefocusPositioning:strideAgileChangSouthmostcost-effectiveprojectDirection:concentratingontherigiddemandandchangetheneedsofcustomers前期探讨成果传播中全面围绕“昌南最具性价比”一诉求点展开扩大泰然雅居客户面,增加昌南周边乡镇推广力度深度挖掘现有老客户力量,有效促进老带新效果持续保持项目热度,始终保持案场热销氛围计划全年营销广告费用占销售额的2%,共计300万元Pre-investigatetheresults2%oftheplannedannualmarketingandadvertisingexpensesasapercentageofsales,prehensivearoundCHANGNANmostcost-effective,thesellingpointtoexpandthedisseminationof ToexpandcalmlyAgilecustomersface,andincreasethesurroundingtownsofCHANGNANeffortstopromote Depthofexcavationofexistingandoldcustomersthepoweroftheeffectivepromotionoftheoldandneweffects Continuetokeeptheprojectheat,alwayskeepthehotatmosphereofthecaseoffieldContinuedpassengervolumereachedabout500groups,theintroductionofthe#6and7focusonopening泰然雅居2012全年营销计划:2月3月4月5月6月7月8月9月10月11月12月完全前期定 购房源签约针对6、7#房源进行全面续客,续客量达到500组左右续客量达到500组左右,推出6、7#,集中开盘完成6、7#定购房源签约工作,并针对剩余房源推出促销活动,全面拦截这一时期周边竞争楼盘集中推盘,同时推出8#。考虑到这几个月将是天气炎热,是传统销售淡季,为依旧保持现场热度,针对剩余房源每月推出10套特价房,10套一口价,并每周举办暖场活动,开始准备3#续客3#压轴楼王推出,并开始筹备年底销售任务冲刺年末销售任务冲刺,适当加大促销力度,完成全年营销目标,pletelypre-determinedbuyerssourcecontractofBuilding76,7#plete6,7#orderedlistingcontractwork,andfortheremaininghousestolaunchpromotionalactivities,petitiverealestateconcentratedpushtheplate,andcontinuedoffandbegin8#ountthepastfewmonthswillbehotweather,thetraditionalsalesseasonisstilltokeepthesiteheat,introduced10setsofspecialhousingfortheremaininghousespermonth,apriceof10sets,andholdsweeklywarmevents,begantopreparethree#continuedoff3finaleof#F,Wangintroduced,andbeganpreparationsfortheendofthetaskofsellingsprintSalesattheendofthesprinttasks,appropriatetoincreasepromotionalefforts,pletetheannualmarketingobjectives,andstrivetoachieve200millionsalesFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecemberAvailablemediaouttothestreets,aroundthehotandthecosttoexpandthesellingpoint泰然雅居2012全年推广计划:2月3月4月5月6月7月8
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