.7%'021Q'022Q'023Q'024Q'031Q'032Q'033Q'034Q'041Q'042Q'043Q'044Q※panydata/ASof4Q2004,UnitofRevenue:%ofCellularRevenueWirelessRevenueStagnantcurrentmarketNewgrowthenginesMaintainingmarketdominanceDriverIV::workDriverI:TechnologyEasedregulationFosteringofstrategicindustriesDriverIII:GovernmentUbiquitousEnvironmentConvergence eptanceTechnologyPush MarketPullChances&pany’,Context-essibilityImprovedconvergencebizmodelDetectionofnewconvergenceareasby ’merceFixedLineHandsetBroad-castingMobile Core BusinessLogistics (RFID)ExpansionofMobileCoreBizTelematicsODSOTSOIS<MobileTerminal><MobileN/W><MobileRFIDService> <MoviePoster><RFIDTag><MovieInfo.>①Title-Starwars:EpisodeIII②NearestTheaters-SeoulCinema-KoreaArtCenter③BoxOffice-Ranking1stfor2weeksScenarioofApplicationsConceptofApplicationsWhattheRFIDbasedUSN?OpportunitiesofApplicationsAwirelesstechnologythatprovidesnewvaluableservicestomobilephoneusersbyintegratingRFID/munication&CreateNewValueforMobilePhoneUsersBuildNewMarketsandActivateMobileTechnologiesStoreKnow-howandLeadWorldTechnology&StandardsImproveQualityof‘Ubiquitous’LifeMobileRFID Technology&ServiceWhatis‘MobileRFID’Technology?StructureofApplicationsMobileRFIDService:HypertextInformationProvidingProductinformationserviceplatformSupplychainser
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