网易公司战略分析报告学校: 专业: 班级: 学生姓名:目录公司简介-----------------------------------------------------------------------------------------2企业愿景与使命-------------------------------------------------------------------------------2企业愿景的类型----------------------------------------------------------------------2企业愿景的内容----------------------------------------------------------------------2企业使命的类型----------------------------------------------------------------------2企业使命的内容----------------------------------------------------------------------2外部环境分析-----------------------------------------------------------------------------------3用户环境--------------------------------------------------------------------------------3政治法律环境--------------------------------------------------------------------------4技术环境---------------------------------------------------------------------------------4经济环境----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------8网易的优势-----------------------------------------------------------------------------10网易的劣势-----------------------------------------------------------------------------10网易的机会-----------------------------------------------------------------------------10网易的威胁--------------------------------------------------------------------------------------------------------------------------------------------------------------------12集中战略------------------------------------------------------------------------------12增加现有用户对企业产品(服务)的使用量----------------------------12吸引竞争对手的用户--------------------------------------------------------------12吸引新用户---------------------------------------------------------------------------12商场开发战略--------------------------------------------
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