TEM for 1999 Part I prehension (40 min) SECTION A NOTE-TAKING AND GAP-FILLING Fill in each of the gaps with ONE word. You may refer to your notes. Make sure the word you fill in is both grammatically and semantically acceptable. At panies and industries like to sponsor sports events. Two reasons are put forward to explain this phenomenon. The first reason is that they get (1)____ throughout the world. (1)_____________ The second reason is panies and industries (2)____ money, as they get reductions in the tax they owe if they sponsor sports or arts activities. (2)_____________ As sponsorship is (3)____, careful thinking is required in deciding which events to sponsor. (3)_____________ It is important that the event to be sponsored (4)_____ the product(s) to be promoted. That is, the right (5)___ and maximum product coverage must be guaranteed in the event. (4)_____________ (5)_____________ Points to be considered in sports sponsorship. Popularity of the event International sports events are big (6)___ events, which get extensive coverage on TV and in the press. (6)_____________ Smaller events attract fewer people. Identification of the potential audience Aiming at the right audience is most important for smaller events. The right audience would attract manufacturers of other related products like (7)____, etc. (7)_____________ Advantages of sponsorship
