商务英语课程介绍.ppt

Business English
This course focuses on the practical aspects of doing business in an international environment, where English is supposed to be the language of choice. It aims to help the students understand the language used in business contexts and improve many skills that are needed to eed in the business world and to perform well in subsequent learning environments which include analytical thinking, problem solving, reading, writing, listening, speaking, and skills required in international business negotiations.
Course Description and Objective
The contents of this course are closely related to international business activities. It focuses on the application of the language and language skills related to international business activities and business negotiations which include:
Contents of the Course
Unit 1
Applying for a job
Unit panies
Unit 3
Business Calls
Unit 4
Business Travel
Unit 5
Business Meetings
Unit 6
Business Presentations
Unit 7
Establishing Business Relations
Unit 8
Enquiries and Offers
Unit 9
Negotiating the Price
Unit 10
International Payment
Unit 11
Packing and Shipping
Unit plaints and Adjustments
Unit 13
Marketing and Sales
Unit 14
Going Global
Unit 15
merce
Contents of the Course
Course Requirements & Assessment

Students are required not only to understand the basic
business vocabulary, basic knowledge and basic skills of
international business but also develop their ability to
communicate effectively in actual international business
activities.

The course will be assessed using the following methods:
(a) assignments
(b) class attendance & performance
(c) test
1) 肖云南. 商务英语听说. 北京:清华大学出版社,北方交通大学出版社,2003
2) 边毅. 商务英语写作. 北京:清华大学出版社,北方交通大学出版社,
2003
3) 唐桂民,郭桂杭. 商务英语听说(). 北京:高等教育出版社,2003
3) . 北京:北京理工大学大学出版社,2003
4) 孙湘生,易滟. 国际贸易实务. 北京:清华大学出版社,北方交通大学出
版社,2005
5) 廖瑛. 国际商务英语—商务理论、语言与实践. 长沙:中南大学出版社,2002
6) Leo Jones and Richard . 北京:华夏出版
社,2001
Reference books
Some work resource