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To a world awash in clutter, simplicity is the
beautiful answer. Here, five CD covers illustrate
the astonishing clarity of minimum.
It’s Simple
The most beautiful designs are the
simplest designs; not the easiest to make,
usually, but the purest. A pure design
has been distilled to its essence—a word,
an image, an idea; to add or subtract a
single part will diminish it. As a rule, the
stronger the design, the fewer its parts,
and the fewer the differences between
the parts. Instead of two typefaces, use
one. Instead of three sizes, use two. Pay
attention to negative space; every image
that you place creates an opposite and
equal negative space that affects the
design. And so on. To illustrate, designer
John Odam created five CD covers for us
whose simplicity conveys astonishing
clarity. Have a look at how it’s done.
Designs by John Odam
Two squiggly shapes The beautiful piano cover forms an unbroken line from
left to bottom, dividing the space into only two shapes, positive and negative.
The effect is silent, regal and emotive. Keyboard and pianist are offstage, yet
present in the air. One, low-key typeface (Myriad) alone in the white space
draws the viewer into the quiet. Note that Solitudes’ color matches the strings.
Where do the words go? In this
case, simplicity means one kind of
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