Forpersonaluseonlyinstudyandresearch;mercialuse袅表3袀芀四川大学锦城学院袅羅本科生毕业论文(设计)芁蚇袈肅蚂荿蚆肅肂袇蒅膅题目校园礼品的网络化营销研究蒃学院四川大学锦城学院蕿专业工商管理系旅游管理专业蒈学生姓名蒲魏瑛芅学号050532041年级2005级薀指导教师蒋朝雄老师芁芇莄教务部制表羁二ΟΟ九年五月十五日蝿肆校园礼品的网络化营销研究蒄专业:旅游管理莂学生:蒲魏瑛指导老师:蒋朝雄蒁摘要螅伴随着当今社会网络的普及应用,网络已逐渐替代传统媒体成为传播渠道的主流,而网络营销也越来越广泛的被应用于商务贸易中。正是由于科技的发展,企业的营销格局也发生了相应变动;而目前大学生就业情况面临瓶颈,有待新就业模式的开拓;所要选择的销售商品对于礼品行业而言是一种新型概念;这就需要在理论上对其特殊商品在网络背景下,其营销模式的建立和维护做出新的研究,制定新的营销策略已适应新概念商品的销售。薄关键词:网络营销校园礼品情感文化营销策略螃罿袈蚄羀蚁薇蚄莁肈莅螄螁螀莈袄膂ResearchCyberMarketingStrategy芈inGiftMarketwithcampus膇Major:TourismManagement羄Student:PuWeiyingSupervisor:workinthenowadaysapplies,ingthemaincurrentspreadingachannel's,,theenterprisecampsellsapatternalsocorrespondingalterationhappened;Butcollegestudentemploymentconditionisconfrontedwithabottleneckatpresent,developingwaitingforthenewemploymentpattern;modityisonekindofnewmodelconcepttogiftindustry;workrightaway,whosecampsellspatternbuilding-upanddefendsthemarketingdoingoutnewgointo,:……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………8
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