市场管理者EXCEL - Excel for Marketing Managers.pdf

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3D4A1437-6F26-4B04-83EC-21A40FA63231
Excel for Marketing Managers

Ivana Taylor and Bill Jelen
Holy Macro! Books
3D4A1437-6F26-4B04-83EC-21A40FA63231
Excel for Marketing Managers
© 2006 Ivana Taylor and Bill Jelen
All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means,
electronic or mechanical, including photocopying, recording, or by any information or storage retrieval
system without permission from the publisher.
Every effort has been made to make this book plete and accurate as possible, but no warranty or
fitness is implied. The information is provided on an “as is” basis. The authors and the publisher shall
have neither liability nor responsibility to any person or entity with respect to any loss or damages arising
from the information contained in this book.
Written by:
Ivana Taylor and Bill Jelen
Edited by:
Linda DeLonais
On the Cover:
Design by Shannon Mattiza, 6’4 Productions.
Published by:
Holy Macro! Books
PO Box 82
Uniontown, Ohio, USA 44685
Distributed by:
Independent Publishers Group
First printing:
February 2006.
Printed in the United States of America
Library of Congress Data
Excel for Marketing Managers / Bill Jelen, Ivana Taylor
Library of Congress Control Number: 2005929676
ISBN: 1-932802-24-X
Trademarks:
All brand names and product names used in this book are trade names, service marks, trademarks, or
registered trade marks of their respective owners. Holy Macro! Books is not associated with any product
or vendor mentioned in this book.


3D4A1437-6F26-4B04-83EC-21A40FA63231
Table of Contents

Excel for Marketing Managers
Table of Contents
Dedications..................................................................................................... a
Acknowledgements............