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GUERRILLA
MARKETING
FOR
CONSULTANTS
Breakthrough Tactics for
Winning Profitable Clients
JAY CONRAD LEVINSON
MICHAEL W. McLAUGHLIN
JOHN WILEY & SONS, INC.
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Copyright © 2005 by Jay Conrad Levinson and Michael W. McLaughlin.
All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system, or
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(978) 750-8400, fax (978) 646-8600, or on the web at . Requests to
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John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011,
fax (201) 748-6008.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used
their best efforts in preparing this book, they make no representations or warranties
with respect to the accuracy pleteness of the contents of this book and
specifically disclaim any implied warranties of merchantability or fitness for a
particular purpose. No warranty may be created or extended by sales representatives or
written sales materials. The advice and strategies contained herein may not be suitable
for your situation. The publisher is not engaged in rendering professional services, and
you should consult a professional where appropriate. Neither the publisher nor author
shall be liable for any loss of profit or any mercial damages, including but
not limited to special, incidental, consequen
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