InthebeginningwastheideaIdea是一切的起源OurSimpleSellingModel 一厢情愿的贩卖模式Sellhard努力卖!Toadeeplygratefulclient给一个非常激赏你的客户TheFrequentResult常有的结果TheClientsavages客户"杀人鲸"Usandtheidea撕裂我们和ideaSimplistic简易and但Risky高风险ModelAct行动Sell贩卖SellingIftheideaisn‘tbought, wehaveallwastedourtime 如果idea没卖掉,我们都浪费了时间ISWEL2-7/96FiveStepModelActAdoptPresentPreparePlanFOURBASICQUESTIONSWhatquestionareweaddressing?Whatisourmainmessageinanswertothequestion?Whatarewetryingtodo? Inform? Persuade? Reassure? Inspire? Entertain?Whatdowewantthetargetaudiencetodoasaresult?heobjectives
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