目录经理摘要.............................................................................................3引言....................................................................................................4一、营销调研的背景......................................................................4二、调研人员安排..........................................................................4三、致谢.........................................................................................4分析与结论..........................................................错误!未定义书签。一、分析问卷..................................................错误!未定义书签。(一)问卷一(针对已入住的旅客)..............错误!未定义书签。(二)问卷二(针对未入住的旅客)..............错误!未定义书签。二、结论..........................................................错误!未定义书签。(一)市场需求................................................错误!未定义书签。(二)定位人群................................................错误!未定义书签。(三)建怎么样的旅馆....................................错误!未定义书签。调研方法论..........................................................错误!未定义书签。一、调研形式..................................................错误!未定义书签。二、调研目的..................................................错误!未定义书签。三、相关利益群体定义...................................错误!未定义书签。四、抽样方法与设计.......................................错误!未定义书签。五、二手及问卷数据的收集............................错误!未定义书签。附录i...................................................................错误!未定义书签。附录ii..........................
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