高级经贸英语.ppt

Pass Cambridge BEC higher
高级经贸英语
English Department, Huzhou Teachers College
Corporate Culture
Objectives
To enable students to talk pany culture.
To practise reading and listening for specific information.
Task and Plan
What’s your idea after reading ” A & P”
Reading on page 90
Case-study: Caferoma
: A Case Study
You are the member of PEFD’s European marketing team. Hold an informal meeting to discuss Caferoma’s problems. Decide what actions are necessary to halt the decline in the product’s market share and to increase profits.
You can consult the following ways.
Writing a 200-250 word statement of pany’s culture for the English version of a promotional brochure. Include information on pany’s values and practices.
Sample answer
Limitless Horizons, our travel agency and advisory service specializing in adventure holidays in remote locations, was founded in 1989 by Rob Davies. We do not arrange modation in well-known resorts, thus encouraging travellers to discover the real country they are visiting. We constantly seek out new adventure holidays which will allow travellers to mix with local people rather than retreat to the beach or their hotel.