商务英语阅读.ppt

商务英语阅读
高等学校英语拓展系列教程
Business English Reading
Chapter 1
Corporate Culture
Contents
Term Study
2
Outline and Questions
3
More Cases
4
Discussion
5
Warm Up
1
Warm Up
“We are what we repeatedly do, excellence then, is not an act, but a habit.”
— Aristotle
Corporate culture manifests itself in various ways. From the architecture and decor of the building to what people wear, the overall environment of pany is often readily apparent.
Warm Up
Part Two
Motivation
Theory
Corporate
Culture
Mail-
order
Flexitime
Hostile
Takeover
Text A
Text B
Back
Term Study
Term Study
企业文化
企业文化发源于日本,形成于美国。1982年7月,美国哈佛大学教授泰伦斯·狄尔(Terrence Deal)和麦肯锡咨询公司顾问爱伦·肯尼迪(Allan Kennedy)合著的《企业文化》一书正式出版,标志着企业文化这一新的管理理论诞生。
企业文化是企业中的人们以共有的价值观为核心形成的一系列特有的认识事物、处理问题的思维方式、行为方式、制度、规范、传统和习惯。
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Text A
Corporate Culture
the total sum of the values, customs, traditions and meanings that make pany unique.
often called "the character of anization" since it embodies the vision of pany’s founders.
it influences the ethical standards within a corporation, as well as managerial behavior.
Term Study
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Text A
Mail-order 邮购
作为一个分销渠道,邮购用来加强制造商、批发商和顾客间的联系。
以前,邮购以商品目录为基础,给目标客户邮寄商品目录,取得客户订购电话或汇款后,直接向客户邮寄商品。
现在,邮购业务更多地借助专业杂志、电视直销、专业网站等媒体力量。
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Term Study
Text B
Flexitime 弹性工作时间制
A system in which employees can start and finish work at different times each day, provided that each of them works a certain number of hours in a week or month.
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Term Study
Text A