municationsMixDefinition:municationswithindividuals,anisations./OnlineMarketingDirectMarketingPromotion-AMixWithintheMixAdvertising:Anypaidformofnon-personalpresentationandpromotionofideas,:Personal,:Non-personalstimulationofdemandforaproduct,merciallysignificantnewsaboutitinapublishedmediumorobtainingfavourablepresentationofituponradio,:Thosemarketingactivities,otherthanpersonalselling,advertisingandpublicity,thatstimulateconsumerpurchasinganddealereffectiveness,suchasdisplays,showsandexhibitions,demonstrations,specialoffersandvariousnon-’’’’-whatwasityouwantedtosellme?Figure: Push-versus-PullStrategyProducerpromotesaggressivelyWholesalerpromotesaggressivelyRetailerpromotesaggressivelyConsumerConsumerRetailerWholesalerProducerpromotesaggressivelytoPushStrategyPullStrategyMARKETINGMANAGEMENT:Analysis,Planning,Implementation,andControl,6/EbyPhilipKotler©1988byPrenticeHallADivisionofSimon&Schuster,EnglewoodCliffs,-purchasereassuranceRemindGenerateenquiriesAdvertising’.-:-Doyle,P.(2000),ValueBasedMarketingandSchramm,W.(1971),“munica
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