东方大厦市场调研计划书(6400字)“东方大厦”市场调研计划书呈:威海伙伴营销策划有限公司由:山东大学威海分校市场调研所二○○四年二月二十九日目录??????一、调研背景..............................................................................................................................................................................1二、调研目的..............................................................................................................................................................................2三、调研内容..............................................................................................................................................................................3四、目标被访者定义..................................................................................................................................................................6五、调查方法与抽样设计..........................................................................................................................................................7六、样本量..................................................................................................................................................................................8七、访员安排..............................................................................................................................................................................9八、质量控制与复核..................................................................................................................................................................9九、数据录入与处理..................................................................................................................................................................9十、研究时间安排(自项目确定之日起)...........................................................................................................................10十一、报告提交........................................................................................................................................................................10“东方大厦”市场调研计
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