chapter2 General Procedures of Export and Import Transaction.ppt

Chapter 2
General Procedures of Export and Import Transaction
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Procedures of Export and Import Transaction
What is Exporting?
Procedures of Export
What is Importing?
Parties involved in Export and Import Transaction
Specialists involved in Export and Import Transaction
Basic Documents needed in Export and
Import Transaction
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What Is Exporting?
Exporting is an orderly, methodical and a somewhat technical process of adapting Chinese products and exporting methods to conditions in countries outside China.
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Procedures of Export
Preparation for exporting
Making market research →marketing and Promotion →Credit Information
Business Negotiation
Enquiry →Offer →Acceptance →Contract
Performance of Contract
Reminding of L/C: examination and amendment of L/C →insurance
Goods preparation: checking name modity, specification, quantity, packing and marking →inspection
Chartering, space booking →wharf →customs
formalities →Bill of Lading →Documents preparation
for bank negotiation
Settlement of Disputes (if any )
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Marketing and Promotion
The marketing concept: We must produce what people want, not what we want to produce.
This means that we put the customer first. anize pany so that this happens.
We must find out what the customer wants. We carry out market research.
We must supply exactly what the customer want.
We can do this by offering the right marketing mix ---the four Ps:
the right product; the right price; available through the right channels of distribution: place; presented in the right way: promotion
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What is Importing?
Importing is referred to the purchase activities of foreign products produced in the world market or those services provided by panies.
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Procedures of import transaction
to conduct market investigation
to formulate import plan for a modity
to send inquiries to the prospective sellers overseas
pare and analyze the offers or quotations received
to make co