三星手机营销策划书目 录一、背景......................................................................................................1二、策划的主题和目标.................................................................... ..........................................................................................2。 ...........................................................................................2 三、环境分析.......................................................................................2 ...................................................................................2 ......................................................................2 ................................................. ..............................................................2 四、问题点和机会点 ...................................................................................2 (strengths) ...........................................................................(weakness) ...........................................................................(opportunities) ..................................................................4。 4. 威胁(threats) ............................................................................5 ..................................................................................6 五、品牌营销目标...............................................................................................7 六、品牌营销战略(STP战略) .....................................................................................................8 ........................................................................................................8 .........................................................................................................................8 七、品牌营销组合策略....................................................................................................................9 ................
三星手机销售策划书分析 来自淘豆网m.daumloan.com转载请标明出处.
