广电网络市场营销策划篇一:机顶盒市场营销方案市场营销方案广电市场组一市场分析.....................................................4 1市场现状...................................................4 2竞争情形...................................................4 3发展趋势...................................................4 二用户分析.....................................................5 1用户现状...................................................5 2用户需求...................................................5 三产品策略.....................................................6 1产品定位...................................................6 2产品开发建议...............................................6 功能..................................................6 外观..................................................7 操作..................................................7 技术支持..............................................7 四营销策略.....................................................7 1整体策略...................................................7 2定价策略...................................................8 3整合营销传播策略...........................................8 整合策略..............................................8 广告策略..............................................8 公关策略..............................................9 其它传播策略..........................................9 4分销策略...................................................9 5促销策略..................................................10 五销售方案....................................................12 1电器卖场..................................................12 方案目标.............................................12 方案实施.............................................12 费用预计.............................................14 方案评估.............................................14 2代理分销..................................................14 方案目标.............................................14 方案实施.............................................15 费用预计.............................................17 方案评估.............................................17 3社会营销....................
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