大学生旅游市场的开发研究.doc

目录
1大学生旅游市场开发潜力分析 1
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大学生旅游动机强烈 1
大学生闲暇时间较多 1
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2 大学生旅游市场的特征 2
,相对更加重视旅游经历……………………………………………………2
3
出游方式多以自组群体为主 3
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,信息传递迅速……………………………………………………………………3
3 大学生旅游市场存在的问题 3
旅行社的推广方式不被大学生接受 4
大学生不愿跟旅行社的团队走 4
,造成负面影响…………………………………………….4
……………………………………………………………………….5
4 大学生旅游市场的开发策略 6
6
7
5 结束语 10
参考文献 11
致谢 11
声明 12
附图………………………………………………………………………………………13
大学生旅游市场的开发研究
【摘要】:随着旅游市场的不断发展以及我国高等教育规模的不断扩大,大学生旅游市场正在逐步成为中国旅游市场的新亮点。大学生成为了一个不可忽视的旅游消费群体,并且将成为旅游市场的重要组成部分。大学生作为中国旅游市场的特殊消费群体,因其蕴涵着巨大的商机,日益受到社会各界的关注。
本文着重就大学生旅游市场开发的相关问题进行探讨,为旅游企业开发大学生旅游市场提供可供参考的策略。本文重点探讨开发大学生旅游市场的诸多因素及其特征,分析大学生旅游市场存在的问题,建立切实可行的开发策略具有重要意义。
【关键词】:大学生;旅游市场;旅游开发
Students study the development of the tourism market
Abstract:With the continuous development of the tourism market as well as the size of China's higher education continues to expand, students travel market in China is gradually ing a new highlight of the tourism market. Students can not be ignored as a group of tourism consumption and tourism will e an important part of the market. Students of China's tourism market specific consumer groups, which contains enormous business opportunities, the growing concern from all circles of society.
This article focused on college students to develop the tourism market to explore the related issues for the development of tourism enterprises to provide students travel market strategy can be used as reference. This article focuses on the development of the tourism market of university students and characteristics of many factors, analysis of university students problems in the tourism market, the establishment of viable development strategy is important.
Keyword:College Students; tourism market; tourism dev