TableofcontentsEXECUTIVESUMMARY 4MAJORFINDINGS 5TOPQUESTIONSFACEDBYSOCIALMEDIAMARKETERS 6BENEFITSOFSOCIALMEDIAMARKETING 7COMMONLYUSEDSOCIALMEDIAPLATFORMS 11THEMOSTIMPORTANTSOCIALPLATFORMFORMARKETERSIS. 15THERISEANDFALLOFSOCIALPLATFORMS ANICSOCIALMEDIAPOSTING 18SOCIALMEDIAPLATFORMSMARKETERSWANTTOLEARNMOREABOUT 26VIDEOCHANNELSUSEDBYMARKETERS 27AVERAGEVIDEOLENGTH 28VIDEOORIENTATION 29LIVEVIDEOUSE 30AVERAGELIVEVIDEOLENGTH 31HOWWILLMARKETERSCHANGETHEIRFUTUREVIDEOMARKETINGACTIVITIES? 32VIDEOPLATFORMSMARKETERSWANTTOLEARNMOREABOUT 34SOCIALMEDIAADS 35HOWWILLMARKETERSCHANGETHEIRFUTURESOCIALMEDIAADACTIVITIES? 36SOCIALMEDIAADPLATFORMSMARKETERSWANTTOLEARNMOREABOUT ANICSOCIALACTIVITIES 39FACEBOOKANALYTICSINSIGHT 40GOOGLEANALYTICSINSIGHT 41SURVEYPARTICIPANTDEMOGRAPHICS 46ExecutivesummaryThisstudysurveyedmorethan4,800marketerswiththegoalofunderstandinghowthey',you'lldiscover:Thetopsocialmediaquestionsmarketerswantanswered:Werevealthebigquestionstoday':-usedsocialmediaplatforms:::Werevealthevideochannelsmostpopularwithmarketers,thelengthandorientationoftheirvideos,theiruseoflivevideo,:Werevealthesocialadvertisingplatformsmarketersareusing,howtheiruseofadshaschangedinthelastyear,:Weexaminemarketers'abilitytocalculatereturnoninvestment(ROI),wetakealookathowbusiness-to-business(paniesdifferfrombusiness-to-consumer(
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