旅游规划专题之二：旅游发展总体规划.doc

罿目录蒆莂第一部分旅游规划总纲..................................20葿一、规划范围.........................................20莀二、规划年限.........................................20袄三、规划依据.........................................20蒅四、规划指导思想.....................................22蕿五、区域旅游规划方法与技术路线.......................23薇六、工作流程.........................................25薆七、规划成果.........................................25膄第二部分旅游规划基础.................................26虿一、规划区域背景......................................26羈二、旅游资源基础....................................30莇三、旅游产业基础....................................46羃第三部分旅游发展条件.................................49蝿一、优势分析.........................................49莈二、劣势分析.........................................50螅三、问题诊断.........................................51螁四、发展机遇.........................................51衿五、威胁因素.........................................53蝿第四部分旅游发展战略..................................54蒇一、旅游区性质定位与形象设计.........................54螄二、旅游发展思路.....................................55罿三、旅游景区建设思路.................................62袆四、旅游发展战略框架.................................62羅五、旅游发展战略重点.................................64薃六、旅游发展战略目标.................................66羈第五部分游览区建设规划...............................69芇一、景观分级分区系统.................................69蚇二、分区规划.........................................69节(一)旅游中心城市—莱芜市区.........................69莂(二)齐鲁大峡谷游览区...............................73蚈(三)雪野休闲度假区.................................75肅(四)棋山游览区.....................................79莅(五)莲花山游览区....................................82蒂(六)云台山游览区...................................86聿(七)万福山游览区...................................88袇(八)锦阳关游览区...................................90肄(九)嬴城游览区.....................................93薂(十)青石关游览区...................................93蒀(十一)独路游览区...................................94肀(十二)其它景区规划.................................98蕿第六部分旅游市场规划................................102莈一、客源市场开发...................................102莂二、旅游营销口号...