SY第十一章Market-skimmingpricing(priceskimming)市场掠夺定价(价格掠夺)Settingahighpriceforanewproducttoskimmaximumrevenueslayerbylayerfromthesegmentswillingtopaythehighprice;,以逐层从愿意支付高价的细分市场中撇开最大收入;公司销售收入少但利润高。Market-,以吸引大量的买家和较大的市场份额。,设置产品线中各种产品之间的价格步骤。Optional-。Captive-productpricing自有产品定价Settingapriceforproductsthatmustbeusedalongwithamainproduct,,例如剃须刀的刀片和视频游戏控制台的游戏。By-productpricing副产品定价Settingapriceforby-productsinordertomakethemainproduct',以使主产品的价格更具竞争力。,并以较低的价格提供捆绑。。Allowance津贴Promotionalmoneypaidbymanufacturerstoretailersinreturnforanagreementtofeaturethemanufacturer',以换取以某种方式为制造商的产品提供特色的协议。Segmentedpricing差别定价策略Sellingaproductorserviceattwoormoreprices,,其中价格的差异不是基于成本的差异。Psychologicalpricing心理定价Pricingthatconsidersthepsychologyofpricesandnotsimplytheeconomics;thepriceisusedtosay
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