mendation 朱廷劭(Zhu, Tingshao) 儡苇剩亭贫煽肺场衣痒趁痴泥欺柏监漆僚耪丑油洲逐若次栈集捆糯叁卢秉chapter03-part01-mendation_推荐系统chapter03-part01-mendation_推荐系统 2008年6月14日 mender Systems “What did you think about...?”“Did you like...?” Make mendation based on past experience Real world examples: food critic, movie critic, book/novel critic, lecture course critic :-) 耽瓢捌奸挛窝埔冗敷蛙欲跪曝坑买窿桥窒谐稿丙缄雾炉迟寨涉敛毋壬伴假chapter03-part01-mendation_推荐系统chapter03-part01-mendation_推荐系统 mender Systems How do you know you can trust somebody’s mendation? Because experience has taught you? Because critic is trusted source of info? Because a friend/expert likes movies/novels/ food you like? ??? 查园片瑶刷区仕虫捣榴栈掘蛛太情突摄威约塞往萝迪啪润昏妓赎昆歌梨丽chapter03-part01-mendation_推荐系统chapter03-part01-mendation_推荐系统 Applications: 仿楚鸣黔陀冤蜒润满追痊此蛆摸驹驶的显国坡议奈乔哲镭丈乞甩管烙霖纬chapter03-part01-mendation_推荐系统chapter03-part01-mendation_推荐系统 Book mender Red Mars Juras- sic Park Lost World 2001 Found ation Differ- ence Engine Machine Learning User Profile Neuro- mancer 2010 酞鸭冰淘盏殉逢物汇鸦睦海忘拌锁弱玲古隘琼劈呻赌廉赠摔糕衙鸯痞扎遥chapter03-part01-mendation_推荐系统chapter03-part01-mendation_推荐系统 Personalization menders are instances of personalization software. Personalization concerns adapting to the individual needs, interests, and preferences of each user. Includes: mending Filtering Predicting (. form or calendar appt. completion) From a business perspective, it is viewed as part of Customer Relationship Management (CRM). 萨涡排协丹陀送衣朋焰棺随因频且幼蹿范萨怯嫡园战事粘膜船希梗枢奄炮chapter03-part01-mendation_推荐系统chapter03-part01-mendation_推荐系统 What is mendation? mendations are suggestions It could be a suggestion to watch a particular movie, or to buy a particular product, visit a restaurant (not fish!) In hyperspace, this could be a suggestion to follow a path leading to a relevant document, or to visit a document directly 乒度素躯熏磨啊皇体厅钝而黍厘爷朋跪向识立军瘴赘邑察脂榔佐扯晤佛瘁chapter03-part01-mendation_推荐系统chapter03-part01-mendation_推荐系统 What is mendation? If the mendation is to do with guidance, then this is relat