国色天乡营销策划书目 录一、策划背景----------------------------------------------------------------------------------------(一)国色天乡简介-------------------------------------------------------------------------------(二)营销策划目的与意义----------------------------------------------------------------------二、策划目标----------------------------------------------------------------------------------------(一)增加国色天乡的游客量和收益----------------------------------------------------------(二)进一步凸显国色天乡的主题,使之更具竞争力-------------------------------------(三)使国色天乡成为成都最具特色的游玩之地-------------------------------------------(四)使国色天乡成为温江的标志性主题----------------------------------------------------三、国色天乡市场分析----------------------------------------------------------------------------四、国色天乡竞争力分析-------------------------------------------------------------------------(一)优势分析-------------------------------------------------------------------------------------(二)劣势分析-------------------------------------------------------------------------------------(三)竞争分析-------------------------------------------------------------------------------------五、营销策略----------------------------------------------------------------------------------------(一)开通国色天乡直通车----------------------------------------------------------------------(二)增加宣传力度-------------------------------------------------------------------------------(三)引进特色小吃-------------------------------------------
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