世纪文化广场商业项目营销策略报告（定稿）(DOC 80页).doc

“贵阳·世纪文化广场”项目
【营销策略报告】
目录
第一部分营销准备····························································【01】
工作范畴·····························································【02】
主题提炼·····························································【07】
形象塑造·····························································【09】
品牌策略·····························································【11】
资源整合·····························································【13】
卖点梳理·····························································【14】
第二部分营销策略······································································【17】
营销计划·····························································【18】
营销内容·····························································【22】
营销模块·····························································【27】
营销创新·····························································【30】
第三部分推广策略······································································
【37】
推广计划·····························································【38】
推广准备·····························································【44】
推广策略·····························································【46】
媒介策略·····························································【52】
炒作构想·····························································【55】
费用预算·····························································【57】
第四部分价格策略······································································【58】
定价分析·····························································【59】
定价策略·····························································【64】
价格制定·····························································【67】
第五部分修订策略······································································【69】
督促策略·····························································【70】
指导策略·····························································【71】
修订策略·····························································【71