---------------------------------作者:_____________-----------------------------日期::_____________夕阳红养老院商业计划书---------------------------------------------------------------------编制:---------------------------------------------------------------------日期:夕阳红养老院商业计划书小组成员:童璐萍、王玉兰、麻程瑜目录目录.....................................................................1摘要...................................................................2一、调查的基本情况...................................................2二、松阳县养老服务机构状况............................................2三、福利服务机构的老年人状况..........................................3第一章夕阳红养老院基本情况...........................................41养老院发展前景....................................................42养老院概况........................................................43养老院优势........................................................4第二章夕阳红养老院的市场分析.........................................51养老院行业情况....................................................52养老院的需求情况..................................................6第三章养老院的营销策略...............................................71经营理念..........................................................72规范服务..........................................................73客户定位..........................................................74促销方式..........................................................7第四章夕阳红养老院管理与人员计划.....................................74人员培训..........................................................95人员绩效考核方法.................................................106薪酬奖惩制度.....................................................15第五章风险分析与规避对策............................................161风险分析.........................................................162风险应对.........................................................17(1)硬件问题......................................................17(2)、从相关案件反映养老机构在经营管理中应注意的问题.................17第六章财务分析......................................................181销售收入明细表...................................................182成本费用明细表
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