神农架林区“十一五”旅游业发展规划.doc

--------------------------校验:_____________--------------------------日期:_____________神农架林区“十一五”旅游业发展规划神农架林区“十一五”旅游业发展规划神农架林区旅游委员会二○○五年六月编制依据:1、神农架旅游总体规划(1999-2010)武汉大学2、神农架林区“十五”旅游业发展规划3、湖北省神农架林区旅游发展总体规划(2004-2015)华东师范大学4、湖北省“十一五”旅游业发展规划纲要5、关于加快旅游业化发展进程的决定(神发[2005]1号)神农架林区党委、政府6、关于深度开发旅游产业打造原生态国际旅游品牌的讨论纪要([2005]1号)神农架林区党委7、牢固树立和落实科学发展观为全面推进“一园四区”建设而努力奋斗(谭徽在同志在林区党委九届二次全会上的报告2004年9月12日)目录一、“十五”旅游业发展情况··························5(一)主要特点······································5(二)基本经验·····································9(三)存在问题····································11二、“十一五”旅游业发展战略······················12(一)发展环境及趋势······························12(二)指导思想·····································14(三)发展原则·····································15(四)主要目标·····································16三、“十一五”旅游业开发思路和区域发展布局···········17(一)开发思路·····································17(二)旅游业发展的区域布局·························18(三)旅游明星镇建设·······························19(四)“十一五”重点开发旅游项目····················20四、“十一五”旅游业市场开发规划···················23(一)目标市场定位·································23(二)客源市场开发战略、方针和对策及预测············23(三)旅游产品促销策略·····························25(四)旅游形象营销策略·····························27五、“十一五”旅游基础设施建设规划·················29(一)旅游交通规划·································29(二)饭店设施发展规划·····························31(三)餐饮发展规划································31(四)旅游商贸业发展规划···························32(五)文化娱乐发展规划·····························32六、旅游环境影响评估与控制规划·····················33(一)旅游区环境总体评价···························33(二)生态恢复建设措施·····························34七、“十一五”旅游人力资源开发和科技发展规划········34(一)人力资源需求预测·····························34(二)旅游人才培养规划·····························35(三)旅游科技发展规划·····························36八、“十一五”旅游业改革与对外开放···················37(一)改革与对外开放原则···························37(二)旅游招商引资································37(三)旅行社改革与发展····························38(四)国有企业改制·································38(五)旅游行业协会建设·····························38九、“十一五”旅游法制建设与行业管理规划···········39(一)法制建设规划