英文广告术语.docx

--------------------校验:_____________--------------------日期:_____________英文广告术语AAAAmericaAssociationofAdvertising美国/广告代理商协会 advertising广告、广告活动 advocacyadvertising倡导型广告 AccountExecutive客户主管 Accountplanning客户策划 AccountServices客户部 Advertise广告主 AdvertisingDepartment企业广告部 agency广告代理商 ArtDirector美术指导 AssistantPartner董事助理 bid[bid]广告竞标 business-to-businessadvertising(B2Badvertising)B2B广告 brandimage品牌映象 capitalism资本本主义,parativeadvertising比较广告 consumeradvertising消费品广告 consumerism消费模式 customer顾客 ChiefExecutiveOfficer(CEO)首席执行长官 ChiefFinancialOfficer(CFO)首席财务官 client客户 Copywriter广告撰告人 CreativeDepartment创作部 CreativeDirector创意总监 deceptiveadvertising虚假广告 department部门 design设汁稿 data数据 director主管 end-user最终用户、实际使用者 industrialadvertising工业广告 institutionaladvertising社团机构广告 ManagementSupervisor管理监督 Marketshare市场占有率 Marketing营销 MediaDepartment媒介部 mediaplanning媒体策划 media媒介 nationaladvertising全国性广告 mercialadvertising非商业广告 pitch提案 professionaladvertising业服务型广告 publicserviceadvertising(PSA)公益广告 puffery吹捧式的广告 qualitative定性的 quantitative定量的 ResearchDepartment调查部 retailadvertising零售商广告 Sisteragency同属同-集团的广告公司 supplier制作公司 TrafficDepartment流程协调部 Brainstorming头脑风暴法 mercial影视广告片 coupon赠券、折价券 logo品牌标识 magazine杂志 mediabudge媒体预算 mediamix媒体组合 medium媒体(指某个媒体) metropolitan大都会的 outdoor户外媒体 promotion推广用品 publicrelations(PR.)公共关系 radio广播媒体 SituationAnalysis背景分析 Slogan广告口号 Televisionprogram电视节目 Website[websait]主页,网站 Drive-time交通高峰时间 Sobig做大 Numbers数据 Yeah是的(对啦) Apriori先验估汁(演绎法) Aposteriori实测值(归纳法) Code编号 debranding品牌屏蔽测试 depthInterview深度访谈 deskresearch案头调研 dichotomousquestion两分问题 double-barreledquestion两难问题 double-blind双盲测试(指实验组和对照组) fatiguebias疲劳偏差 fieldwork现场调查 focusgroup焦点小组 interview访谈 marketresearch市场调查 mysteryshopping以购物为掩护的调查 observation观察 panel重复凋查样本群 participant参与者 population总人口,总体 sample抽样误差 skew歪曲 survey调查 tabulation统计制表 boildownto归结为 hard-and-fast明确易懂 prettymuch大致上 petitor竞争者、对于 contentintegration软性广告 costeffective广告成本效益 creative创意 governmentrelations政府关系 grassrootsmarketing贴身式营销 industry行业 muni