麦当劳武林商圈市调报告————————————————————————————————作者:————————————————————————————————日期: 浙江麦当劳餐厅食品有限公司分析报告报告人::Dec11,2005城市:杭州市(西湖文化广场)目录城市介绍-----------------------(3-6)城市总体规划-----------------------(7-8)MiniMarket-----------------------(8-9)商圈介绍-----------------------(10-13)点址分析-----------------------(14-17)分析报告一、城市介绍1、城市概况2、城市经济数据城市杭州市广州市福州市全市总人口(万)(万)(万)(亿)(元)4147**********人均可支配收入(元)(元)(元)’s店数7567城区McD’s04年平均sales(万)、竞争者(KFC)竞争者店名面积座位商圈等级点址等级1Wulin480220GreatB2Tianshui420180VeryGoodA3Cuiyuan330120VeryGoodA4Wenyi360140VeryGood1000%5Xicheng350125VeryGood1000%6Huashang330120GoodA7Qingchun510280GreatA8Fengqi380150VeryGoodA9Jiangcheng315110GoodA10Desheng300100VeryGoodA11Wushan360140GoodB12Yuewang420180VeryGoodB13Shangtang380150VeryGoodA14Jingfu350130GoodA15Shangchen390160Good1000%16Tiancheng360140GoodA17Caihe480220GoodA18zhaohui360140GoodB19Jiefang510240GoodA20Jincheng570280Great1000%21Xinshiji420180VeryGoodB22Yong'an450200VeryGoodA23Longxiang390160GreatB24Bainaohui370168GoodA25Fuxing330130GoodA城市总体规划城市发展轴向MiniMarketMM1MM3MM4MM5MM2MiniMarket编号MiniMarket名称MiniMarket类型MiniMarket编号MiniMarket名称MiniMarket类型HZMM1三墩HomeHZMM2拱辰桥HomeHZMM3舟山东路HomeHZMM4石祥路HomeHZMM5大关HomeHZMM6得胜HomeHZMM7信义坊Home+shoppingHZMM8城西Home
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