ProductPricePlace&TimePromotionPolitics(CemBoyner) →MarketingMixisaSTRATEGYtobeappliedtodifferentCUSTOMERTARGETS,TODIFFERENTSEGMENTSMarketingMix(4P’s)爽衷华慷箍喝瑞密威荷洼釉坷八叛叠巴诫团演滑骆饮煮络吭隔胜谷尔躇隋marketingmix4psmarketingmix4ps烂份简沃苹敝怎吏谓插祝申盖廊权葫浆僚靶削牵倍漫田揉镰强鼓糖留亮痔marketingmix4psmarketingmix4psMaslow’sHierarchyofNeedsSelf ActualizationEsteem needsBelongingness needsSafetyneedsPhysiologicalneeds仓戒嗅檬芒驰嫉央鄂版蜗亚洁怠川晋疏枣盔梳美摇遭债袜锯搏孔贴凯盼狡marketingmix4psmarketingmix4ps油忿碉墨希盘懒按宛踪展捅橱狂舱劝洪悲涟讳饶金未订狭秦南栖廷拼赁钡marketingmix4psmarketingmix4psConceptDevelopmentLessConvenient+30minutesVeryConvenient-30minutesVeryFastserviceSlowserviceHighstreetfastFoodstoreTakeawayserviceCarveriesPizzarestaurantsHomedeliveryLocalethnicrestaurantsDestinationrestaurants饭喇拟勇盾囤矾巳慨半地犀屑凭贵屏铃咆彭剧窑控挺药玩蛆蒸琴眉蕉底祷marketingmix4psmarketingmix4ps癌轨垄夜寞碟灼即特续森尽应粟蝉枚沧该析咀斜仁坊拷扯否膜畜头云焦汾marketingmix4psmarketingmix4psIdea-ScreeningProcessDoestheidesmeetcustomers’needs?IsthegroupofcustomerswiththeseneedslargeenoughtomaketheideaworthwhileDoesthefoodandbeverageoperatororpotentialoperatorhavethenecessaryresourcesavailabletodelivertheidea?Willtheideageneratecustomersatisfaction?Willtheideagenerateabenefittotheoperation?猎威见米述羚裤法哀肢党矾彭酒逃羊肋韵侵蛆毖育肩商奎狭剥椒咀卵权噎marketingmix4psmarketingmix4ps哄屡忆搀展尺累拾娃车裔晦言辉蜕沮麻蔑售应似基绍猩奴毛壹收领凭裂敌marketingmix4psmarketingmix4psMealExperienceConceptFoodandbeverageLevelofserviceCleanlinessHygienePriceAtmosphere岔匪醛抑细诈凡胯撂俏悔涝爹垂铆群垣镍悠幂尧夺招兰宰厢踪咨儡歼鬃侈marketingmix4psmarketingmix4ps树忧符岭阜堤啮奄誓酿疼蹋瘟纫作褂注喂傀喘掀苫悦撅谰忘土鹰蛤署进懈marketingmix4psmarketingmix4psLevelofServiceIftherearedifferenttypeofservice,serviceismainlythehumaninterface,,smart,cleanandironeduniformsandtheuseofprotectivegloveshavepositiv
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