冰箱行业分析报告_.doc.deflate.doc

冰箱行业分析报告2011目录第一章中国冰箱行业的发展历程......................................................................1一、冰箱的发展史..............................................................................................................1二、冰箱行业的基本概况................................................................................................1第二章冰箱市场营销策略分析..........................................................................5一、中国冰箱市场的竞争状况..........................................................................................6二、中国冰箱行业销售现状..............................................................................................7第三章冰箱产品策略..........................................................................................8一、各品牌冰箱................................................................................................................10二、组合策略的应用分析................................................................................................12三、冰箱品牌战略............................................................................................................14第四章冰箱的价格策略....................................................................................16一、冰箱行业定价基本思路............................................................................................16二、品牌的价格策略........................................................................................................17三、竞争的定价策略........................................................................................................18第五章冰箱的促销策略....................................................................................19一、降价促销....................................................................................................................19二、广告促销....................................................................................................................19三、联合促销....................................................................................................................20四、促销趋势总结...................