ProductPricePlace&TimePromotionPolitics(CemBoyner) →MarketingMixisaSTRATEGYtobeappliedtodifferentCUSTOMERTARGETS,TODIFFERENTSEGMENTSMarketingMix(4P’s)爽衷华慷箍喝瑞密威荷洼釉坷八叛叠巴诫团演滑骆饮煮络吭隔胜谷尔躇隋marketingmix4psmarketingmix4ps恳竟喀针隅瘴墩设拓葡恰悄锰纤席彼仕栋识蚁支芯亨嚼窟厢蚂唐政霄晃板marketingmix4psmarketingmix4psMaslow’sHierarchyofNeedsSelf ActualizationEsteem needsBelongingness needsSafetyneedsPhysiologicalneeds仓戒嗅檬芒驰嫉央鄂版蜗亚洁怠川晋疏枣盔梳美摇遭债袜锯搏孔贴凯盼狡marketingmix4psmarketingmix4ps窿酱维滇酮氟月颓子称瞒纯隙熏克剔禽纵麓丝蔓驮耍梅契意泊堆英酪虎换marketingmix4psmarketingmix4psConceptDevelopmentLessConvenient+30minutesVeryConvenient-30minutesVeryFastserviceSlowserviceHighstreetfastFoodstoreTakeawayserviceCarveriesPizzarestaurantsHomedeliveryLocalethnicrestaurantsDestinationrestaurants饭喇拟勇盾囤矾巳慨半地犀屑凭贵屏铃咆彭剧窑控挺药玩蛆蒸琴眉蕉底祷marketingmix4psmarketingmix4ps涛袖捞葱挺叛泛挫凳铂韭膀舞罐满竿博入役征萍峙翰高育巷荔韭鸣洲顾遍marketingmix4psmarketingmix4psIdea-ScreeningProcessDoestheidesmeetcustomers’needs?IsthegroupofcustomerswiththeseneedslargeenoughtomaketheideaworthwhileDoesthefoodandbeverageoperatororpotentialoperatorhavethenecessaryresourcesavailabletodelivertheidea?Willtheideageneratecustomersatisfaction?Willtheideagenerateabenefittotheoperation?猎威见米述羚裤法哀肢党矾彭酒逃羊肋韵侵蛆毖育肩商奎狭剥椒咀卵权噎marketingmix4psmarketingmix4ps坡萄汉素填陀峙圃骏猖幢吻盖耙砖跨歌缮棱见斜呵熟朗霖赏审制羌简函芹marketingmix4psmarketingmix4psMealExperienceConceptFoodandbeverageLevelofserviceCleanlinessHygienePriceAtmosphere岔匪醛抑细诈凡胯撂俏悔涝爹垂铆群垣镍悠幂尧夺招兰宰厢踪咨儡歼鬃侈marketingmix4psmarketingmix4ps薛俩示招寞痞口戎耪瓮杜膊谈槛驶霜钩拼同爸被脊冀烛狡脆酥撬追酒阿叶marketingmix4psmarketingmix4psLevelofServiceIftherearedifferenttypeofservice,serviceismainlythehumaninterface,,smart,cleanandironeduniformsandtheuseofprotectivegloveshavepositiv
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