.:..光华眼镜店商业计划书目录前言------------------------------------------------------------------------------------------------1b5E2RGbCAP一、营销策划目的-------------------------------------------------------------------------------2p1EanqFDPw二、市场状况分析-------------------------------------------------------------------------------2DXDiTa9E3d1、环境分析--------------------------------------------------------------------------------------2RTCrpUDGiT2、产品分析---------------------------------------------------------------------------------------35PCzVD7HxA3、竞争者分析------------------------------------------------------------------------------------4jLBHrnAILg4、消费者分析------------------------------------------------------------------------------------4xHAQX74J0X三、SWOT分析----------------------------------------------------------------------------------4LDAYtRyKfE1、机会与机率分析<O)------------------------------------------------------------------------4Zzz6ZB2Ltk2、市场威胁分析<T)------------------------------------------------------------------------5dvzfvkwMI13、自身优势分析<S)------------------------------------------------------------------------5rqyn14ZNXI4、自身劣势分析<w)-----------------------------------------------------------------------6EmxvxOtOco四、市场选择及定位:---------------------------------------------------------------------------6SixE2yXPq5五、营销策略:------------------------------------------------------------------------------------66ewMyirQFL1、产品策略——重款式------------------------------------------------------------------------6kavU42VRUs创新设计——DIY<DoItYourself)设-------------------------------------------------5y6v3ALoS892、价格策略-------------------------------------------------------------------------------------7M2ub6vSTnP3、渠道策略-------------------------------------------------------------------------------------:-------------------------------------------------------------------------------、积分制以及联合营销---------------------------------------------------
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