I摘要在经济全球化时代,几乎所有的企业都涉足国际市场营销领域,即使仅限于在国内市场从事生产经营活动的企业,也面临着来自海外的企业和著名品牌的挑战。特别是富有时代象征的现代科技产品,更是必须走上国际化经营的道路。当今全世界消费者的行为更趋于成熟和理性。随着消费者接触产品信息的途径越来越多,消费者对产品更加了解,影响消费者购买决策的因素从产品价格、质量、性能等方面转变为注意产品的服务和产品形象等内容。在国际市场营销中,为了贯彻现代市场营销观念,需要根据国际营销业务的发展,建立顾客导向的企业组织,加强各部门之间的协作,包括设立和充实市场信息、产品开发、维修服务的部门,调整销售部门和生产部门、供应部门的关系等,使企业的各项资源得到统一,为目标市场提供适销对路的产品和良好的服务。关键字:营销观念,产品价格,产品开发,服务,消费者IIABSTRACTIntheeraofeconomicglobalization,paniesinvolvedininternationalmarketinginthefield,evenifonlyinthedomesticmarkettoengageinproductionandoperationactivitiesofenterprises,paniesandwell-,',consumerstobuyproductsfromthedecision-makingfactorintheprice,qualityandperformanceinareassuchasattentionturnedintoproductssuchastheimageofproducts,,inordertocarryoutmodernmarketingconcepts,accordingtotheneedsofinternationalbusiness,marketing,development,customer-anizations,tostrengthencollaborationbetweenthedepartments,includingtheestablishmentofsubstantialandmarketinformation,productdevelopment,maintenanceservicesAdjustthesalesandproductiondepartments,suchastherelationshipbetweensupplysector,sothattheresourcesofcorporateunity,:marketingconcepts,productprices,productdevelopment,services,........................................................................................................................................................................................................................................................................................................................................................................................................................................
手机营销论文 来自淘豆网m.daumloan.com转载请标明出处.
