关于驰名商标评审标准的完善.pdf

上海交通大学硕士学位论文论驰名商标评审标准的完善摘要作为商品与服务的“门脸”,商标是消费者认识和辨别商品与服务最重要的因素,如果商标所代表的服务和商品得到了消费者的认可,那么在以后的购买中,消费者仍会通过该商标找到其所需的商品或服务。在改革发展浪潮的推动下,我国经济发生了质的飞跃,物质生活也变得更加丰富,各种商标随着玲琅满目的商品一起进入了百姓的日常生活。商标有助于消费者对特定商品的识别和选择,在商标和商品良好融合的情况下,一旦提起商标便能够让消费者联想起该商品,不但能够极大的方便消费者的选购,更能够让商家降低宣传成本。由此可见,在当今社会,商标对于商品来说是必不可少的重要支柱。商标同其它事物一样,有好坏优差之分,优秀的商标具有巨大的商业价值,不但能够指引消费者购买到良好的商品或服务,同时还能给生产者带来丰厚的客观利润,商标在企业发展中扮演了举足轻重的角色。但事物皆具两面性,权力和利益的出现可能诱使行为人通过非法手段获取不正当利益。为合理约束行为人对权力的使用,也为保证其利益获得的合法性,同时为商标的健康发展提供良好保障,这就需要国家建立一整套全面完善的商标保护体系,同时赋予该体系快速有效的运作机制。在建立商标保护体系方面,各国大都通过制定法律法规来规范商标市场,我国亦建立了一系列的商标法律法规保护体系。但由于我国商标法律起步晚,发展时间短,虽已取得了较大进步,可万方数据上海交通大学硕士学位论文仍需进一步完善和改进,而驰名商标这个上世纪80年代末期从国外泊来的商标特别保护制度更应如此。本文通过对国内驰名商标实际情况的分析,加之对国外相似驰名商标体系的借鉴,总结出我国驰名商标体系评审标准中应当完善的因素,希望以此为我国驰名商标的认定标准提供一个可以参考和引用的模式。关键词:驰名商标,评审标准,保护,认定万方数据上海交通大学硕士学位论文DISCUSS THE CONSUMMATION OF WELL-KNOWN TRADEMARK’S EVALUATION STANDARDABSTRACTAs the faces of commodities and services, trademark is the first element for consumers to discriminate modities and services. If a trademark has obtained approval by consumers, the consumers may also make the same choice for the next time. The reform development tide drives our country’s economy es better, the material life has e more abundant, various e with the commodity into the daily life mon , the same as other things, has two different parts. A good trademark has mercial value. It not only can guide consumers to buy high-class commodities and services but also can bring enormous benefits to producers. Power and benefits may lead to some bad behavior that doer abuse authority to damage the excuse of other interest only for illegal profit. So, the appearance and development of trademark need a well specifications and protection system. There should be the punishments for the unlawful act when provide lawful act in order to ensure a sound development of the trademark. In this part, each country 万方数据上海交通大学硕士学位论文has its