,--:Controllingpower,enjoyinglifeMeasures:ads,softnews,journalist,dealerevents,expertdrivetestObject:Bringingouttheconceptofthenewproductanditsposition,focusingonitscoreconceptandproductfeatures、Time:,92006Theme:DynamicBora;HappyBoraTimeMeasures:ads,carexhibitionsandtestdriveforconsumers,PRevents,softpbulicityObject:municateoutbrandconceptTime::Driver’scarMeasures:Ads,promotions,PRevents,softpublicityObject:rateintothelifeoftargetconsumers,reflectthefunofdrivingBoraandthelifestyleandmentalstateoftargetBoraconsumersTime:、municationStrategyLongtermevents:carexhibition&(-7),productconfiguration、’,00thcar(BORA)off-,customersanddealers,municationconceptadjustment,andvia“BoraHappyTime”seriesprintadsofthenextstagetomakeapreparationPraisecantoCountrysidetimecantoCoffeeTimecantoDatetimecantoTEASERforecastChallenge“PowerBroa”imageads“BoraDriber’scar”adsOutdoorsads“PowerBora”Seriesoutdoorsboard3PReventsEversincethelatterhalfof2006tothefirsthalfof2007,inordertohelpBorasetupitsindividualityinitsproductandbrandimage,aswellashelpthepublic,especiallythepotentialconsumerstoknowBora,toexperienceBoraandlikeit,andfinallyachieveabettersales,followingPReventsaredesignedandplannedENTERPRISEIMAGE:The500,000thBorasteppingdownfromtheassemblylineofFAW-VWProductionpopularization:BORALaunchTetralogy(Boraoff-line、Borarelease,Boraformallaunch、)“ExperiencingBora,enjoythefun”
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