富源教育集团发展战略的分析.pdf

富源教育集团发展战略研究专业名称:高级管理人员工商管理硕士硕士生:缪志威指导教师:张建琦教授摘要本文在对战略管理理论进行系统的理论综述基础上,首先运用PEST分析法、“波特五力竞争模型”,对富源教育集团的外部环境进行了分析和评价,认为该校总体处于一个较为有利的外部环境;然后通过对富源教育集团内部资源与能力、价值链以及核心竞争力分析,明确了该校的优势与劣势;采用SWoT分析得出可供该校选择的战略方案,提出了富源学校的三层战略(总体战略:适度规模化;竞争战略:服务特色差异化、目标客户差异化;职能层战略:加强教师队伍建设,进一步优化教师队伍;扎实推进教育质量管理体系,规范教学管理;加强教育科研,提高教学效率;增强服务意识,提高生活服务质量;加强财务管理, 提高办学效益)。为了促进战略的实施与控制,围绕富源教育集团的发展战略提出了具体建议和措施。最后,利用QSPM定量评价方法,从定量和定性两方面对备选方案进行了评价,确定了富源教育集团应该采用生源市场开发战略与提升教育服务战略相结合的战略组合。关键词:民办学校,发展战略,SWOT分析,核心竞争力 Research on tlleDevelopment Strategy ofFuyuan Education Major:MasterDe笋∞i11 Busill韶sAdmiIlistration N锄e:Miao ZlliW研 Supervisor:Zh觚gJi趾Qi Pr0南ssor ABSTRACT B嬲cd 0n thecoI印rehensive shldy of themanagement theorieS,the paper first adopts PEST aI]阻lytical method龃d‘‘Porter’s five-南rcecoⅡlpetition model”to e、,aluatethe eXtenlal eIⅣm)mnent,with a conclusion that the presentext锄al erⅣ衲衄ent is伍Vorable断the development ofFuyu锄Education Sul)eriority aIldin断iority ofFuyuan Education Group iSeValuated byint锄l resources,c印ability and an a11alySis ofthec印ital Cha协and the petellce. Thestrate出plans are obtamed works out缸ee Stepstrat嚼es 旬rFuyuan School (Totalstrategy:叩Ipropriate scale of an education body. C01I】petitiVeStrat99y:妇cteristic diW; ofserVice,objeCtivediⅥ潲ity南r client. Manag锄ent S仃ategy:deVelop逾g and optiIIliziIlg theteaclli】略teaIIl,ilTlprovi|19 the system南r educatioml qual“y contr01,staIldardizing teachillgmanagement,eIl南rciIlg educational researc也in】proVillg teaChiIlgemciency’streI】粤heIliIlg service quality i11cludiIlg serVice南rliViIlg,enf-orCiIlg 6nallcialmanagement,iIlcfe嬲mg e伍ciency南r ru彻【illg aschooI).ne detailedsuggestion锄d plall areg№l缸the developillg strategy ofFuyuan Education(衲up_ill ord盯to execute锄d control thcstrate黟 QSPM quaIltitatiVe eValuation method isalsoapplied如r亿嬲ibil“yaIlalySis丘Iom two 嬲pects—quantity and quality--南r thean锄atiVe deVelopmental strategic biIled with thestud锄t resource and education serviCe Strategics isdrawIl, m 向110wed by d