三星手机营销策划书目录一、背景......................................................................................................1二、策划的主题和目标..............................................................................................................................................................2。...........................................................................................2三、环境分析...............................................................................................................................................................................................................................................................................................................................................................2四、问题点和机会点...................................................................................(strengths)...........................................................................(weakness)...........................................................................(opportunities)..................................................................4。(threats)..............................................................................................................................................................6五、品牌营销目标...............................................................................................7六、品牌营销战略(STP战略)......................................................................................................................................................................................................................................................................................................................................8七、品牌营销组合策略.....................................................................................................................................................................
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