12 Contents Preface 3 What is a Web Transaction? 4 Web Transaction Monitoring 4 Online Business Metrics 4 Performance Metrics 5 Considerations: Business Metrics vs. Performance Metrics 6 Getting Started with Transaction Monitoring 7 Conclusion 8 About AlertSite 9 3 PREFACE After you’ve already established visibility into the performance and availability of individual pages across your website — what’s the next step in your performance strategy? For most it’s transaction monitoring — mainly because it pro - vides valuable insight into how all those individual pages across your e together to serve your users. But what exactly is a Web transaction? 4 AlertSite by SMART BEAR What is a Web Transaction? Simply put, Web transactions are what enable people to use the . This may sound like a bold statement— especially considering the term “Web Transaction” can refer to a litany of different online functionalities. However, in the context of Ap - plication Performance Monitoring (APM), it specifically refers to a series of URLs, that bined, make up pleted process. These sequences are essentially how all Web users are able to get things done online — and each different “thing” getting done is a Web transaction. anizations that derive significant business value from the online interactions of their customers, transaction performance is absolutely critical to ess. Typi - cally aniz